We use a mix of industry standard methods and our own twist to roasting our coffee. We run native South Texas Mesquite smoke over our beans as we are roasting to give it a unique flavor that is ours alone. Don’t be fooled by dark roast coffee that is “strong”, a lot of coffee has the real flavor over roasted right out of it. We only use high quality beans from reputable sources and do not, will not over roast our coffee just because everyone else does.