Many business owners overlook the benefits of offering a military discount. By giving back to the military community and their families, you send a positive message to the public about your business. You’ll also be advertising your brand to a consumer market made up of 5 million First Responders, 8.2 million active-duty and retired military personnel, along over 30 million spouses and veterans. Here are a few good reasons to offer a military discount.
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Boost Your Reputation
Having a military-friendly image will draw new business to your retail store. People are wary of businesses that seem money-hungry; they want to know you care about more than just their wallets. By offering discounts to the military, you improve your public reputation and show you’re invested in the community.
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Build Customer Loyalty
Discount programs encourage customers to come back to your store. Not only will offering a military discount create return business, but your customers will also provide free word-of-mouth advertising and boost your reputation as a community-focused retailer.
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Sell to a New Customer Market
A Heroes discount is a tool you can use as part of your marketing strategy. Appealing to this community can help you break into a new market and encourage new customers to spend more money at your shop. Not only will military consumers be more likely to shop at your store, but they may also purchase something they may not have considered otherwise. In a crowded retail market, having a Heroes discount can give you the edge over other businesses.
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Meet Sales Goals
Many businesses have monthly, quarterly, or annual sales goals. Offering a military discount is a good way to make sure your business meets or surpasses projected sales figures. Discounted pricing, special sales terms, email offers, and timed discounts are just a few of the promotional tools you can use to maintain your sales goals.
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Make a Difference
With many retired service members and veterans living on fixed incomes, your Heroes discount will be providing much-needed savings to families living on tight budgets. A Heroes discount program shows you recognize the debt owed to current and past service members, and that you care about their families’ well-being.
If your business already has a senior or student discount, consider offering a Heroes discount as well. A military discount program is a perfect way to improve your business’s reputation and give back to the community at the same time. Showing your gratitude for the service provided by military members, veterans, and their families will draw new business to your store and reward you with a loyal customer base for years to come.
Planning to offer a discount? BraveHeroes is a Free discount website for heroes. Our First Responders, Military families, and nonprofits organizations become members free of charge and have access to our program and your discount. Learn More
